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Monday, 30 May 2016

The truth hurts! A brutally honest car ad penned by a desperate dealer - Car Dealer Magazine

Car Dealer Magazine tells the story of how a Merseyside car dealer, Richard Harris of Classic Cars in Wirral, struggling to find anything good to say about a 1998 BMW 318 which had been taken as a trade-in, simply told it exactly as it was. The car was disposed of through eBay (here's the advert), so clearly it was never going to be an expensive one, but calling it (as he did) a "piece of crap" was never likely to realise a good price.

It's wonderfully refreshing to see a brutally honest car advertisement - indeed, an advert for anything that pulls no punches - although it is hard to see it catching on. Mr Harris explained (to the Daily Mail) that the ad reflected his frustration at the high expectations customers had of the most unloved, abused cars. He thought that, based on the views they had received (and at least the brutal ad would probably lead a few people to other cars the dealer had for sale) he would try a similar approach again.

He certainly has a gift for writing entertaining copy!

'via Blog this'

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